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  • 6 VIDEOS
  • Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar
  • Nielsen-Massey Three Ways to Use Vanilla Bean PasteNielsen-Massey

Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar

4.8 out of 5 stars (12,746)

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Size: 4 FZ

Purchase options and add-ons

Diet type
Flavor vanilla
Brand Name Nielsen-Massey
Diet Type Gluten Free
Container Type Box,Jar
Manufacturer Nielsen-Massey
UPC 025638714044
Item Form Powder
Cuisine Versatile
Item Type Name food
Allergen Information Gluten Free
Specialty Gluten-free,Kosher
Item Weight 0.5 Pounds
Unit Count 4.0 Ounce
Best Sellers Rank
ASIN B006OD5ISG
Customer Reviews
4.8 out of 5 stars (12,746)

4.8 out of 5 stars
Number of Items 1
Number of Pieces 1
Item Weight 0.5 Pounds
Item Volume 118 Milliliters
Size 4 FZ
Unit Count 4.0 Ounce

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Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar


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Product specifications

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This item: Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar
$18.90 ($4.73/ounce)
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$18.99 ($4.75/fluid ounce)
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$11.33 ($1.03/fluid ounce)
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Important information

Ingredients

Sugar, Water, Vanilla Extract, Vanilla Beans, Gum Tragacanth (a natural thickener) Shelf life: 3 years

Directions

Use as a direct replacement for extract. Toss with strawberries and serve with whipped cream for a fruity dessert. Use in sweet ideas like crème anglaise, crème brûlée, custards, puddings, gelato, ice cream. Use in savory ideas like glazes for poultry, seafood, and pork. Use in beverage ideas like milkshakes, coffee flavoring. Add to oatmeal and yogurt.

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Top Brand: Nielsen-Massey

Highly Rated
50K+ customers rate items from this brand highly
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50K+ orders for this brand in past 3 months
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Product description

NMV baking ally
Extract Breakout
pure vanilla equivalencies
Pure Vanilla Bean Paste
Madagascar Bourbon Pure Vanilla Bean Paste
Pure Vanilla Extract
Madagascar Bourbon Pure Vanilla Extract
Mexican Pure Vanilla Extract
Tahitian Pure Vanilla Extract
Customer Reviews
4.8 out of 5 stars 12,746
4.8 out of 5 stars 4,550
4.8 out of 5 stars 7,603
4.8 out of 5 stars 15,241
4.7 out of 5 stars 1,102
4.8 out of 5 stars 3,358
Flavor Notes Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Deep, Sweet, Spice, Earthiness Floral, Fruity, Cherry-like Tones
Exceptional Results and Uses Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Baking, Soups, Sauces, Cocktails and Other Beverages Baking, Ice Cream, Seafood, Marinades, Cocktails and Other Beverages Baking with Warm Spices, Chocolate, BBQ Sauce, Cuts Acidity in Recipes Like Tomato Sauce Ice Cream and Other Cold Desserts, Fruit Sauces, Pies, Salad Dressings, Cocktails
Also Available In Extract, Powder, Beans Extract, Powder, Beans Paste, Powder, Beans Paste, Powder, Beans Beans Beans

Frequently Asked Questions

What makes this product “pure”?

To be classified as “Pure” by the FDA, extracts must meet a set of strict requirements. These requirements include that pure vanilla extract must contain 13.35 ounces of vanilla beans per gallon of liquid and be 35% alcohol. The agency also limits the permissible ingredients beyond beans and alcohol. We use the “Pure” classification because we only use all-natural ingredients and follow FDA guidelines for creating our extracts.

How does Madagascar Bourbon Pure Vanilla Extract differ from Pure Vanilla Extract?

Our Madagascar Bourbon Pure Vanilla Extract is produced using only premium, hand-selected beans cultivated in Madagascar, widely regarded as the world’s highest quality vanilla, and has a rich, sweet and creamy vanilla flavor. Our Pure Vanilla Extract uses a proprietary blend of high-quality vanilla beans grown around the world and is specially formulated to provide a classic vanilla flavor profile.

Why is there sugar in the extract?

Sugar is one of five permissible ingredients the FDA allows in pure vanilla extracts. It helps in the extraction process by keeping the extracted vanilla compounds in suspension, aiding in product clarity. We use 100% all-natural, crystalized cane sugar for its reliable quality and taste. The sugar content in our extract makes up less than 5% of the finished product, an amount that is nutritionally insignificant when a small quantity is added to a dish. We do not add any extra sugar after the extraction process.

What is the origin of this vanilla?

The vanilla beans used to create our Madagascar Bourbon Pure Vanilla Extract are sourced from the island of Madagascar, located just off the southeastern coast of Africa. Madagascar is the world’s leading supplier of vanilla beans, and we hand-select the beans used to ensure the finished product is of the highest quality.

Is there bourbon whiskey in this product?

No, the term Bourbon is only a geographic reference to where the vanilla beans are sourced. The Bourbon Islands–Madagascar, Comoro, Réunion, Seychelles and Mauritius–are located off the eastern coast of Africa. While there is a small amount of alcohol in our extracts due to our production process, most it will either be cooked off during preparation or spread throughout the entirety of your dish.

Recipe
Recipe

Product Description

Our third-generation family business has crafted premium vanilla products since 1907. Each vanilla bean is hand-picked, hand-cured and carefully inspected to ensure it meets our strict quality standards. We then use a proprietary cold extraction process to preserve more than 300 delicate flavor compounds to consistently deliver the richest tasting vanilla from around the world.

Vanilla Bean Paste can be used as a direct replacement for Vanilla Extract when you want the distinctive look of vanilla bean specks. Toss it with strawberries and serve with whipped cream for a delicious, fruity dessert.

Application Inspiration:

• Sweet ideas: crème anglaise, crème brûlée, custards, puddings, gelato, ice cream, sauces, honey-vanilla spread

• Savory ideas: glazes for poultry, seafood and pork

• Beverage ideas: milkshakes, coffee flavoring

• Other ideas: add to oatmeal and yogurt

We are proud to provide clean and safe ingredients without sacrificing flavor. All Nielsen-Massey products are All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free.


From the brand

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1 x 1 x 6 inches; 8 ounces
  • Item model number ‏ : ‎ BHBS0519S3830
  • UPC ‏ : ‎ 025638714044
  • Manufacturer ‏ : ‎ Nielsen-Massey
  • ASIN ‏ : ‎ B006OD5ISG
  • Units ‏ : ‎ 4.0 Ounce
  • Best Sellers Rank: #1,518 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
  • Customer Reviews:
    4.8 out of 5 stars (12,746)

Customer reviews

4.8 out of 5 stars
12,746 global ratings

Customers say

Customers love the vanilla bean paste's flavor, noting it has no alcohol taste and includes flecks of vanilla bean. The product receives positive feedback for its quality, effectiveness in enhancing baked goods, and delicious aroma. While some customers find it well worth the price, others consider it pricey. The consistency receives mixed reviews, with customers describing it as thick like honey.
AI Generated from the text of customer reviews

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1254 customers mention flavor, 1145 positive, 109 negative
Customers love the flavor of this vanilla bean paste, describing it as wonderful and amazing, with one customer noting it has no alcohol taste.
deliciousRead more
The paste has a great flavor and a little goes a long way. Great alternative to vanilla which is very expensive right now. I will buy it again.Read more
I love using vanilla paste because not only does it have great taste but I love the look of the vanilla seeds in ice cream, frostings and cream...Read more
...What I like about it is the flavor and that it is interchangeable with regular vanilla extract so even though it was purchased for a special item I...Read more
674 customers mention taste, 600 positive, 74 negative
Customers love the taste of this vanilla bean paste, appreciating its real vanilla flavor and the flecks of vanilla bean throughout.
This is the best vanilla! Unlike vanilla extract, this is a paste. It is the flavor of vanilla scraped straight out of the bean....Read more
Best vanilla bean paste. I've tried alot of other different brands & there's no comparison! Buy this if you want the best flavor!Read more
The price seems high, but the quality is amazing. This is the best vanilla paste I have found. Great in coffee drinks, overnight oats, and baking.Read more
This is the best vanilla ever. I use it in every thing....Read more
480 customers mention quality, 472 positive, 8 negative
Customers praise the quality of this vanilla bean paste, describing it as the best they've used.
Great Product that will put your vanilla cake on unmatched level compared to any othe cake, also i got it cause it doesn't have alcohol like the...Read more
Great flavor, great quality. Never used a product like this before, now I'm wondering why I never got it...Read more
This is an excellent product. I use it frequently when baking. It is especially good used in pies and certain cakes instead of pure vanilla extract....Read more
...the difference between good and bad vanilla paste, this paste is a good product just a little pricy....Read more
256 customers mention baking use, 255 positive, 1 negative
Customers love using this vanilla bean paste in baking, particularly in homemade ice cream and Christmas cookies, noting that it enhances all recipes that call for vanilla.
Love this the Vanilla Bean paste . It is great for baking gives a deep vanilla flavor. Only drawback is it is very very expensive....Read more
THE best for baking...Read more
Excellent quality - perfect for baking or even adding a high quality flavor to classic pancakes....Read more
This vanilla is excellent for baking! Has a very nice flavor. Would purchase this againRead more
150 customers mention aroma, 127 positive, 23 negative
Customers love the vanilla bean paste's aroma, describing it as delicious and very fragrant.
...I love the flecks of vanilla bean in it and in the end product. It smells amazing. I was very glad when the new bottle arrived just in time!!Read more
This is my favorite vanilla! The smell, taste, and quality are 10 out of 10. I love how it enhances the flavor of absolutely everything that I bake....Read more
...It smells wonderful and worked as expected....Read more
Love this product!! Smells great! Taste great! My girls and I do a lot of baking and this is our favorite vanilla bean paste!!!Read more
130 customers mention effectiveness, 125 positive, 5 negative
Customers find the vanilla paste highly effective, noting it makes baked goods better and takes them to a new level.
This works great. I use the ground vanilla bean and the paste. I cant use the liquid vanilla since I discovered the ground and the paste.Read more
...The flavor of the vanilla paste is off the charts good, works well in all the recipes, and now I am not missing that alcohol extract....Read more
Though expensive this vanilla makes such a difference in my baking. Everyone always wants to know what I brought to a potluck.Read more
...it in our coffee everyday and have used it in baked goods with excellent results.Read more
436 customers mention value for money, 275 positive, 161 negative
Customers have mixed opinions about the vanilla paste's value for money, with some finding it well worth the price while others consider it pricey.
Expensive but worth it...Read more
...It's expensive so I don't buy it often and I don't use it for everything, but MAN is it good!Read more
love it worth every pennyRead more
This vanilla is worth the money. My holiday cookies were outstanding. You could really taste the pronounced vanilla flavor and it was spectacular....Read more
145 customers mention consistency, 100 positive, 45 negative
Customers have mixed opinions about the vanilla paste's consistency, with some appreciating its thick, viscous texture while others find it too syrupy.
...The liquid it is in is thick and slightly sweet. The flavor is much more complex then just using vanilla extract. I think this is my 3 jar.Read more
...It's a thick consistency, and a beautiful vanilla bean smell and taste. Most of the other ones are more liquid and don't have the flavor....Read more
Clearly NOT a PASTE! It's thin, watery, sugar cane with very little vanilla beans specks added for appearance sake only in a syrupy liquid....Read more
...I do love its thickness and texture, but I wouldn't buy it again unless I saw it on a store shelf. It wasn't worth the wait and the shipping cost.Read more
Vanilla bean paste
5 out of 5 stars
Vanilla bean paste
Llego en buen estado y tiene un buen tamaño estoy muy feliz con el producto 💖
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Top reviews from the United States

  • Reviewed in the United States on March 13, 2025
    This vanilla bean paste is a game-changer. I will never go back to regular vanilla extract. Here’s why I’m obsessed:

    Incredible Flavor and Aroma: The flavor is rich, complex, and delicious. It’s so much more fragrant and flavorful than regular vanilla extract. It elevates everything you put it in.

    Real Vanilla Bean Specks: You can actually see the tiny vanilla bean specks in the paste, which not only looks beautiful in your recipes but also adds an extra layer of authenticity and quality. No more scraping vanilla bean pods.

    Easy to Use: You can substitute it 1:1 for vanilla extract.

    Great Value: While it’s a bit pricier than regular extract, I think the quality makes it. Also, I don’t compare it to buying other vanilla extracts, I compare it to the price and hassle of using real vanilla beans.

    Try it! You won't be disappointed!
    85 people found this helpful
    Report
  • Reviewed in the United States on January 3, 2026
    i will never go back to vanilla extra, after using this vanilla past for all my Christmas baking! Concentration and strong smell of vanilla is overwhelmingly wonderful! Extremely high quality, love the thicker consistency and most of all the taste!
    12 people found this helpful
    Report
  • Reviewed in the United States on April 13, 2026
    I bought this paste to add to my homemade yogurt. I love it! I can now enjoy homemade lactose free vanilla yogurt.
    2 people found this helpful
    Report
  • Reviewed in the United States on April 9, 2026
    This is the best Vanilla Bean paste ever. Tasty and consistent.
    3 people found this helpful
    Report
  • Reviewed in the United States on March 25, 2026
    The BEST vanilla bean paste…hands down!
    2 people found this helpful
    Report
  • Reviewed in the United States on March 23, 2026
    This is by far the best vanilla paste made. It is so good, I could drink it. I have used it for 20 years, & I don't even use anything else. It is also available at Costco in the 8 oz. size, & it's $24.99, which is probably the best price I've found for that size. The 4 oz on Amazon is probably the best price for that size that I've found. Don't waste you money buying anything else. NM is also great for all types of flavorings.
    3 people found this helpful
    Report
  • Reviewed in the United States on January 24, 2026
    I consider this brand and product of vanilla bean paste to be the absolute gold standard, and I will continue to purchase it until another knocks it off its pedestal.

    I do have a dirty-little-secret to share ~ on occasion I have added a top-rated vanilla extract to the paste when my bottle of paste is low because I want to get every bit of the flavorful seeds and paste as possible.

    Where the Nielsen-Massey company should improve is its packaging. The cap of the bottle is sealed with a small strip of clear plastic, which would ordinarily suffice, but it is insufficient for air travel. The air pressure in the cargo hold causes the contents to leak out under the cap. Apparently, the shipper is aware of this because they have wrapped the bottle with bubble-wrap and taped it from top to bottom.

    While it helped to keep the cap on, it was not strong enough to prevent seepage. When I received it here (Hawaii), the inside of the bubble-wrap was coated with the aromatic vanilla paste. Fortunately, it looked to be only about a couple of teaspoons, but still...if your order entails travel by air, be prepared for some leakage.
    6 people found this helpful
    Report
  • Reviewed in the United States on March 20, 2026
    Great taste
    One person found this helpful
    Report

Top reviews from other countries

  • Carley Last
    5.0 out of 5 stars perfect vanilla bean flavour
    Reviewed in Canada on January 14, 2026
    I couldn’t believe i was spending $40 on vanilla, but let me tell you it was worth it! Gives the genuine vanilla bean flavour i was looking for in my christmas baking. Also delicious in coffee! Awesome product
  • Li Ting Kok
    5.0 out of 5 stars Vanilla bean paste 118ml
    Reviewed in Singapore on October 5, 2020
    Use this for drinks, cocktails, ice creams, cakes, desserts- can be used on anything. Love the size.

    Wish the bottle could be a little bigger. Most of my teaspoons were too big to scoop the paste. But still great product
  • Saba
    5.0 out of 5 stars Very good quality
    Reviewed in the United Arab Emirates on April 5, 2025
    Very good quality
  • AK
    5.0 out of 5 stars Fantastic Product, Yet a Terrible Price Here!
    Reviewed in Canada on July 22, 2025
    The other day I was baking an almond cake with almond buttercream frosting. This was for a special birthday, so I wanted to use the best quality vanilla-bean paste. All of the (North American) chefs I've ever watched on the Food Network seem to use Nielsen-Massey vanilla products whenever they bake; this appears to be the gold standard. I had a lot of prep to do for this party--including baking the cake/making the frosting! So I bought this via Amazon. The taste didn't disappoint: it's a quality product. However, the price is ridiculous! I paid $42, which is at least 10% higher than ordering it elsewhere online. If you buy this via Amazon, you're paying for the convenience, especially if you have Prime 1-day delivery, as I do.
    Also, I learned that vanilla-bean paste can replace vanilla extract 1:1 (exactly). So for any baking where you want to really taste the vanilla, buy this. You won't regret it!
  • Shlomo Nissim
    5.0 out of 5 stars Very good
    Reviewed in the United Arab Emirates on November 3, 2024
    Very good

Product Summary: Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar

From Nielsen-Massey

4.8 out of 5 stars, 12,746 ratings

Customer reviews

1K+ bought in past week

Price

No featured offers available

Other sellers

Other sellers

About this Item

  • Our Pure Vanilla Bean Paste is crafted using our classic Pure Vanilla Extract, with the added convenience of its thicker, easy-mixing consistency and visual flair of real vanilla bean flecks.
  • Family owned and operated for over a century, we are trusted and loved by Michelin-Starred chefs, avid foodies, and home cooks alike for our true-to-bean taste, superior quality, and commitment to supporting our vanilla farming communities.
  • Our Vanilla Beans are hand-selected from the world's top growing regions for a full-spectrum of natural vanilla flavors specific to their unique origins.
  • Our Small Batch, Cold Process preserves more natural vanilla flavors and ensures maximum extraction
  • All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free

Product Description

At Nielsen-Massey Vanillas, we've been crafting the world’s finest pure and natural vanilla products since 1907. Our focus on quality begins by sourcing beans from our network of trusted suppliers in the world’s best regions for vanilla growing. Our team closely examines each bean to ensure it meets our exacting quality standards, often rejecting more than we purchase. We then use our proprietary cold extraction process which preserves more than 300 distinctive flavor compounds. Application Inspiration:Pure Vanilla Bean Paste can be used as a direct replacement for extract when you want the distinctive look of vanilla bean specks. Toss it with strawberries and serve with whipped cream for a delicious, fruity dessert.• Sweet ideas: crème anglaise, crème brûlée, custards, puddings, gelato, ice cream• Savory ideas: glazes for poultry, seafood and pork• Beverage ideas: milkshakes, coffee flavoring• Other ideas: add to oatmeal and yogurt

Options Available

Size

  • 4 FZ
  • 32 Fl Oz (Pack of 1)
  • 32 Fl Oz (Pack of 2)
  • 128 Fl Oz (1 Gallon)
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Important Information

Proposition 65 Warning for California Consumers

WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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